When is Customer Service Training NOT the Answer? – Repost

question mark over headJust what can you do when you notice service rants for your business are trending up and service raves are going down?

First of all, pat yourself on the back for noticing. There are a lot of companies that don’t ask for customer feedback or keep track of the feedback when it does come in. Knowing there is a problem is an important and valuable first step.

Second, don’t assume that customer service training will fix the problem or reverse the trend.

It’s not that customer service training is a bad thing. Customer service training can be effective when it provides a forum to discuss challenges and develop solutions. It is a great opportunity to focus on and identify specific customer needs, wants and expectations and come up with new  ideas on how to meet or exceed those expectations. Customer service training helps build confidence and skills in dealing with difficult or challenging situations.

But all too often, the reason for poor customer service is much deeper. Very often, the reason for poor customer service falls in one or more of the following areas:

  1. There are no clear service standards in place. When service professionals don’t know or understand the service expectations, it’s very difficult to meet or exceed them.
  2. Internal customer service is fair to middling. Fair to middling internal service results in fair to middling external service. Very, very few of us are able to turn off the negative feelings that result from a squabble with a team member, a dressing down by a supervisor (especially when done in front of others), unreasonable workloads, no response or slow response to requests … the list could go on and on. And when we are not happy, generally those around us aren’t happy either, or at least not as happy as they could be.
  3. Skills training is rushed or poorly developed. When somebody does not know how to complete the tasks associated with their job, if they cannot answer basic customer questions or know who to go to for the answers, they become frustrated and the customer becomes frustrated. Putting someone on a shift too soon is not good for business.
  4. The wrong people are in the job. When the focus is on finding the most qualified candidate instead of the most suitable candidate in order to shorten skills training time, customer service suffers. Yes, it’s important that people know how to do their job. That’s what the skills training is for. But generally the hardest part of the job isn’t the how, it’s the “how the how is completed”. Efficiency and knowledge improves with training and practice. It’s much more difficult to turn surly indifference into genuine friendliness and concern.

Customer service training is a valuable tool for companies committed to the creating positive, memorable customer experiences, but by itself, won’t provide the results you are looking for.  Before hiring a trainer, ask yourself:

  • Have we taken the time to really figure out what our customers want, need and expect and then developed standards to meet and exceed those expectations? 
  • Am I providing the same level of high service to my service team that I expect them to provide?
  • Are we providing in-depth and effective skills training?
  • Do we have the right people, with the right attitudes and personal attributes in roles they are most suited to? 

If you can honestly answer yes to all those questions, then customer service training that focuses on your business, your service team members and your customers, will help move the service bar forward.

———————————————————————————————————————————–

I had a great conversation this week with an organization that has recognized the need to create a customer service strategy.  I absolutely loved it when they said “this needs to be more than a stand alone training session.”  They get it!  Workshops and training sessions are effective, when they are supported by clear standards, skills training and a recruitment and hiring strategy that includes attitude and the desire to serve as a key attribute.

Don’t Blink

redflower2The last two weeks have been incredibly busy and in amongst all that busyness, were moments of reflection and learning.

I, along with my husband, my brother and my brother’s wife, spent a lot of time helping my parents prepare for a year long visit to Newfoundland.  Mom and dad sold their house and then had to decide what to do with all the stuff that accumulates over the years. Some would go into storage to await their return. Some would go to Newfoundland with them and some would either be donated or sent to the trash.

As mom was sorting through her beloved books, I learned she loves poetry.  How did I not know that, after all these years?  It makes me wonder what other interesting tidbits of information I don’t know about people near and dear to me.

And why did it take this significant move for me to find the time to spend all those many hours with my parents?  If I could make the time now, it meant I also had the time before even if it seemed I didn’t.

As I gave my parents one long last hug before they hit the road, mini-van piled high with personal treasures, it hit me that not only are my parents no longer close by, both my children are also far away.  Amy is working in BC and already has her ticket purchased for Thailand, her jumping off point for her next travel adventure.  Erik is working in Baffin Island.  From a purely selfish perspective, I’m thankful he will be home soon.  It seems like just yesterday these two young adults were babies.

The flower picture used in my post this morning is from a plant my sister-in-law gave us when we moved into our new home.  There were no blooms for months and then one day, I  noticed a bud and a few days later, woke up to this beautiful red bloom. The next day, it was gone.  The plant blooms for one day only and perhaps that is my lesson in all of this.

Kenny Chesney sings “Don’t blink.  Times goes by faster than you think”.  We don’t know how long those near and dear to us will be close by. We need to stop being so busy and take the time to enjoy family and friends. Go for walks or just sit and talk. It will be time well spent.

If You Can’t Fulfill A Customer Request, Who Can?

Years ago, I was working in sales at a hotel. The Grey Cup was coming to Winnipeg and we, like almost every other hotel in Winnipeg, were completely sold out.  A travel agent called, desperately looking for a room for one of her clients. We couldn’t help her but I decided to make a few calls on her behalf.  I called a few of our competitors and found a room in one of them. I reserved the room under the travel agent’s name, called her back and gave her the good news. She was thrilled and took the time to write a letter to my general manager, letting him know how much she appreciated that I’d helped her out of a tight spot. Even better, in the end, my hotel became her hotel of choice when a client needed a room in Winnipeg, all because I took the time to fix her problem by sending her to a competitor.

Chances are, you’ve been asked by a customer or potential customer to provide a service you don’t provide.  In some cases, it may make sense to find a way to say “yes, I can make that happen for you”.  It may even be a product or service offering you decide to make permanent.

Other times, the best answer you can give your customer or potential customer is ‘no, that is not something we offer.” Or perhaps you do provide what they need, but are out of stock or inventory and are unable to say ‘yes’, as much as you’d like to. Telling a customer or potential customer “no” is a customer touch point that needs to be handled with care and provides an excellent opportunity to wow.

There is a job I need taken care of at the hotel.  I called a supplier that I incorrectly assumed could complete it for us. What I need done is outside of their scope of work. The person I spoke to was understanding and apologized for not being able to help. The moment was not handled badly.  It just wasn’t capitalized on. My expectations would have been exceeded if after hearing ‘no’, I then heard ‘but here are two companies that can and come highly recommended.”  That little extra bit of information would have said “‘I understand and I care.”

Do you and your team know who to refer customer’s to if you are unable to fulfill their request and is it being done?

Sometimes providing excellent service means sending your customer to a competitor.  Know which ones you trust to take care of your customer when you can’t.

Why are your Customers Leaving?

Fotolio.com image

I had lunch with a friend this week.  Over the last six to nine months, she has cancelled or not renewed three memberships to business associations or networking clubs and one on-line marketing / business listing site.

As regular readers of my blog know, I am a big believer in identifying your company’s customer touch points and then asking “What does my customer want, need and expect from me at this touch point?”  One very important touch point is your response when a customer decides he or she decides to no longer do business with you.

None of the four organizations gave her a hassle when she let them know she was cancelling or not renewing. That is a positive.  Unfortunately, not one of them asked her why she was leaving.  One organization, the one she had been most actively involved in for over two years, sent a generic form letter, not even addressed to her, expressing disappointment in her decision.  The others simply said nothing.

So I asked her why she left. One didn’t abide by their own code of conduct, one simply didn’t work from a timing perspective anymore, one had made political statements outside of her beliefs and one didn’t provide the results she was looking for.  All valid reasons.

Customers who have been with you for an extended period of time and then decide to leave can provide valuable insight. Take the time to ask them why they are leaving.  If you hear the same concern expressed over and over again, it’s an issue. Find a way to fix it. The organization that didn’t abide by their own code of conduct didn’t ask my friend why she left.  She told them anyway and she’s heard they have made significant positive change in that area from members in that group.

Asking the question “Why are you leaving?” doesn’t necessarily mean you need to change. The reason “It’s not you, it’s me.” may very well be true.  It is very possible the product or service you offer is simply no longer a fit for your customer. There is also the possibility that the customer wasn’t the right fit to begin with. Exit interviews with departing customers can help you better define your target market, providing you the information you need to focus on the people who benefit the most from the product or service you offer.

Asking the question “Why are you leaving?” is about ensuring you don’t lose the opportunity to become even better at what you do.  It’s about demonstrating you value the opportunity you had to be of service and that you value the customer.

When talking about customer touch points, I also suggest looking for ways to exceed the customer’s expectation.  One final way to demonstrate that you are truly service minded, that your concern is for the customer first, is to provide the departing customer information on other companies that can meet their needs.  What a way to exceed a customer’s expectations and leave a positive last impression.

Thanks to Those Who Love to Serve

LOVETOHELP

There are some people who simply exude welcome, joy and friendliness. They look for and find opportunities to do what they can to make the people around them feel valued and special.  To them, service is not a job they put on when they walk into work and then take off again at the end of they day.  It simply is who they are.

Have you met any of these amazing people lately?  I have and am lucky enough to have some of these people on my team.  The positive energy, the willingness to get done what needs to get done, the ability to see beyond the problem to potential solutions are not common traits. Too often, the good they do is taken for granted. Today, I want to say thanks to the many people who serve, who love to serve and who consider it a privilege to serve.

Service is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.       – Betsy Sanders