Years ago, I was facilitating a customer service training session in North Dakota. One of the service providers said to me, a Canadian, “I hate Canadians. They are cheap and always demand a discount.” To say I was a little flabbergasted is an understatement. Hating a large percentage of your customer base is not a good thing.
The one thing I will give her is that she didn’t talk smack about the citizens of my country behind my back … she told me straight up, to my face. There are a whole lot of service providers who have no problem labelling or mocking their customers behind their back.
I’ve heard and read comments, in log books and social media, that mock a customer’s intelligence. I’ve heard and read comments, in log books and social media, that describe a customer as high maintenance, demanding and rude.
Yes, some customers are more difficult to serve than others, but laughing at a customer because they asked a “stupid” question (stupid in your mind, not theirs) is unkind and a true customer focused person is not unkind.
Labelling a customer as high maintenance, rude or obnoxious is assuming that your perception of their behaviour at one moment in time is exactly what everyone else would perceive as well. It also assumes that what perhaps is a moment of rudeness is indicative of the way that person behaves all the time.
A moment that still causes me to blush with shame involved me, a plane and a mom with a young baby. I’d been away on business for almost a week. I was tired. I wanted to get home and I HATE the middle seat. When I boarded, in my window seat was a young mom with her very young baby. She explained that she did have the middle seat but with the baby, the window seat was a better option. Did I demand my window seat back? No, but I sure was grumpy and begrudging about sitting in the middle seat. There were huffs, puffs, eye rolls and muttering involved. My ungracious behaviour caught the attention of the flight attendant. There was an empty seat on the plane so she asked the person in the aisle seat if she would be willing to move so I could move over one seat. She did and I moved over. The thing is, the entire time I was acting all high-maintenance and princessy, I knew I was acting badly and before the plane landed, I was having a lovely conversation with the young mom. That initial bad behaviour did not reflect who I am 98% of the time. But nobody on that plane knew that. The thing is, they also couldn’t say with an certainty that I was always like that.
When we mock our customers or start labelling them and warning other co-workers about them, we lose our focus on the customer and their experience. Perhaps instead of leaving notes like “This customer is high maintenance … watch out” we can make an extra effort to be kind, to turn their day around and then leave a note that says “Seems like she had a tough day today … let’s all try to make her stay extra special.”
Thumper’s statement “If you can’t say something nice, don’t say anything at all” is especially important for customer service providers. When you have a challenging customer, don’t complain about it to your friends and colleagues, don’t put a warning note in a log book or a customer’s file and for heaven’s sake, don’t post it on social media!