What do you do that makes your company a better option than your competitor?
Look for reasons beyond benefits. It’s not that pay and benefits aren’t important. They absolutely are. Without going into great depth on Maslow’s Hierarchy of Needs, if your employees know that another company pays enough to ease financial concerns and eliminate the need to decide between buying food or filling a prescription, staff BBQ’s won’t be enough to keep them with you.
But, in the end, it’s not money that makes you a great place to work. Companies that want to be THE place to work:
- Treat their employees with respect. They make an effort to get to know employees personally and recognize and value the importance of employee time away from work.
- Help their employees be successful, even though some employees will move to opportunities outside of the organization. Professional development is never a waste of time or money. Yes, some employees will leave, but better that than having poorly trained employees stay.
- Share goals and objectives with their employees. In order for everyone to pull together, everyone needs to have a clear vision of the overall mission and vision.
- Understand that work is about so much more than just work. ‘ Nose to the grindstone’ advocates suck the fun out of work. Yes work is serious business, but serious business is accomplished more successfully when people are able to laugh and have fun while working.
So, why is your company a better place to work than the competitor down the street? Ask your internal customers, your service team, why they enjoy working for you? What do they value?
Take a moment to write down your value proposition. Why would someone want to work for you instead of another company?