Good service is definitely better than bad service, but good puts you right in the middle of the masses.
Good doesn’t stand out from all the other companies out there offering the same, similar or alternative to the product or service you offer.
Great stands out. Great gets people talking because you made their experience better than they ever expected. Great means more customers want a repeat experience.
If you want to be great, know what good is. Then find a way to be better than good.