It’s that time of year again, the time of year when many people start thinking of all the things they can and should be doing to make their life, their business, stronger and better than it was the previous year. All too often, the resolutions are a repeat of previous year’s failed attempts at change or progress and this time next year, will be pulled out again to try just one more time.
Here are four reasons why resolutions fail so often:
1. The resolutions are based on someone else’s definition of what will make your life or business better.
Now, sometimes those people may be right, but unless you personalize the benefit of change the chance of success is slim at best. Instead of resolving to be better at promoting the business, clearly identify the personal benefits of doing so. Better promotion = more business = a week away with the family during the holidays.
2. The resolution is undefined.
What does “better at promoting the business” mean? Is it more sales calls? Is it different marketing activities? How much will you give to charity each month? A clearly defined goal or resolution provides direction and purpose. Clearly defined outcomes provide the structure needed to create a plan.
3. It’s an all or nothing proposition.
Reality check .. significant change generally involves set backs along the way. Very often, we abandon a goal or resolution the first time we don’t hit the gym or don’t complete our call quota. When developing your plan on how you are going to achieve your goal, develop your contingency plan at the same time. Recognize that there will be moments when you struggle or fall back. Identify the stressors or triggers ahead of time that could potentially derail your good intentions and plan for them.
4. You’re trying to change everything all at once.
Instead of creating a long laundry list of change, identify which changes have the potential to make the greatest positive impact on your life or your business? Focus on those first. There is always next year to focus on the others.
What are your thoughts? Do you make resolutions and if so, what do you do to increase the odds of success?