Are you in love with an idea that’s just not working?

Great ideas are a dime a dozen.  It’s easy to fall in love with a great idea.  We imagine all the wonderful things that will happen when the new ad campaign takes off, when the new product is launched, when the new hire is brought on board.

It’s not easy letting go of a great idea when it’s not working.  In many ways we are conditioned to just keep trying a little longer, a little harder.

You’ve probably heard these before:

  • When the going gets tough, the tough get going.
  • Many of life’s failures are of people who did not realize how close to success they were when they gave up.
  • You’ll get there.  Just keep going.
  • Winning means never giving up, no matter what is thrown at you.

I believe in great ideas.  I believe in working had to turn that great idea into a successful venture.  I also believe there are times when we need to find the strength and courage to break up with a great idea that is not working.

Letting go of a great idea is hard. Very often, we are emotionally attached to it.  Letting it go means admitting we may have placed our faith, our hopes, our dreams on a poor choice.  Letting go means giving up all those images of success we attached to that great idea.

Sometimes, it’s harder to let go of a great idea than it is to keep working, tweaking and fighting to make the idea work.  Sometimes, letting go means believing the right idea is out there and that with hard work, determination, putting yourself out there and perhaps a little luck, you’ll find it.

In the words of Kenny Rogers … You gotta know when to hold ’em, know when to fold ’em, know when to walk away, know when to run.

Is there a great idea you’re holding on to that brings you more disappointment than joy?  Are you ready to let it go?


2 thoughts on “Are you in love with an idea that’s just not working?

    • Thanks David. It is hard, isn’t it? Investing emotionally, passionately believing in an idea, gives it strength and I believe, ups the odds of success, but also makes it so hard to let go when it’s not working. In the end, still worth the risk.

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