Dan Lett (https://twitter.com/danlett#) tweeted “Rogers offers loyalty program to boost customer service? How about just improving customer service?”
Remember when loyalty programs were unique? They aren’t any more, are they? I don’t know how many cards you have in your wallet, but I have quite an assortment from a variety of retailers, restaurants, hotels and entertainment providers. Based on the number of cards in my wallet, the loyalty programs have not made me particularly loyal to a specific brand or location.
I would be willing to forego points, gift cards, a free coffee or a free stay for great service. I might even do it for consistently good service.
What about you?