Most customers don’t understand or know our business the way we do. That means some customers come to our business with unrealistic expectations. They assume we have a product or service we don’t.
Some customers come to our business with completely realistic expectations and due to circumstances outside of our control, we are unable to meet expectations.
Regardless of where the fault lies, our customers are as entitled to their expectations, opinions and viewpoints as we are.
Treat customers with respect even when they are wrong. Recognize them, appreciate them, stay calm even if they don’t and always try to resolve their concerns.
Our customers are the reason we have a job to go to. They put food on the table, pay for our necessities and our frivolities.
The customer may not always be right, but the customer is the customer.