Is it really that complicated?

Sometimes, the answer to “How can I increase my client base?” is as simple as picking up the phone or getting out of the office and talking to more people.  It’s not a brand new flashy website with all the bells  and whistles.  It’s not a new brochure, a new tag line or an expensive ad campaign.

Sometimes, the answer to “How do I increase customer loyalty and retention?” is to smile more and find solutions to problems, instead of creating an expensive customer loyalty program with expensive give-aways.

Is there a problem you’ve been struggling with? What’s the easy answer?  Perhaps that’s the right one.


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