It’s that time of year again, the time of year when many people start thinking of all the things they can and should be doing to make their life, their business, stronger and better than it was the previous year. All too often, the resolutions are a repeat of previous year’s failed attempts at change or progress and this time next year, will be pulled out again to try just one more time.
Perhaps it’s because so many resolutions, both business and personal, are made because someone has told us we should, not because we have any passion or desire to make the change. Now, sometimes those people may be right, but unless we can find a way to personalize the benefit of change, the chance of success is slim at best. Instead of resolving to be better at promoting the business, clearly identify the personal benefits of doing so. Better promotion = more business = a week away with the family during the holidays.
Another reason resolutions fail is because they are ambiguous. What does “better at promoting the business” mean? Is it more sales calls? Is it different marketing activities? A clearly defined goal or resolution provides direction and purpose.
Perhaps it’s fear that holds us back. We may not like where we are, but it is at least a place we are familiar with. There are no guarantees of success when we try something new and failure hurts.
And, last but not least, perhaps it’s because we make the list so long we have no idea where to start. Which changes have the potential to make the greatest positive impact on your life or your business? Focus on those first. And plan how to achieve them. Identify who can support you in the process.
What are your thoughts? Do you make resolutions and if so, what do you do to increase the odds of success?