How Would You Describe 5-Star Service?

Recently, I was asked to come up with one word to describe what five-star service meant to me.  The word that instantly came to mind is an old-fashioned, rather out-of-favour word.  The word I immediately thought of was devoted.

Devoted:  to concentrate on a particular pursuit, occupation, purpose, or cause.

Five-star service is not lip service to the cause; it is a dedicated, devoted pursuit of service excellence.

To me, five-star customer service is much more than just knowing what to say when. Five-star service means truly believing that I can make a difference to my customer’s experience. It’s about owning the job and every customer interaction.  It’s about being proud of my role in the overall customer experience and never feeling like “I’m just the…”   It’s about believing that my internal customers are just as valuable as my external customers.

If you could only pick one word to describe five-star service, what word would you choose?

4 thoughts on “How Would You Describe 5-Star Service?

  1. Laurie,

    Another word that comes to mind is:


    It’s very inspiring to see people that take a lot of pride in their work and provide 5-star service.

    • Great word, Greg. I don’t know who gets credit for the quote “It’s not the job you do, it’s how you do the job” but watching someone who takes pride in their work is inspiring. Thanks for your insight.

    • Thanks Broc. Aboveandbeyond … looks like one word to me! And as always, leaders need to demonstrate devotion, engagement, obsessiveness, relentless and aboveandbeyond attitude first.

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