Recently, I was asked to come up with one word to describe what five-star service meant to me. The word that instantly came to mind is an old-fashioned, rather out-of-favour word. The word I immediately thought of was devoted.
Devoted: to concentrate on a particular pursuit, occupation, purpose, or cause.
Five-star service is not lip service to the cause; it is a dedicated, devoted pursuit of service excellence.
To me, five-star customer service is much more than just knowing what to say when. Five-star service means truly believing that I can make a difference to my customer’s experience. It’s about owning the job and every customer interaction. It’s about being proud of my role in the overall customer experience and never feeling like “I’m just the…” It’s about believing that my internal customers are just as valuable as my external customers.
If you could only pick one word to describe five-star service, what word would you choose?