When I was growing up, my mom and dad taught me to be true to myself. Be who you are. Don’t try to be like everyone else. Those same truisms apply to your company. It can be tempting to take a look at what your competitors are doing and imitate them. The problem with that though, is that if you going to be just like your competitor, why would anyone chose to do business with you instead of your competitor?
If you can’t clearly outline what is unique about your company, what makes you different from your competitor, it’s time to sit back, ask yourself why and then figure out a way to differentiate yourself.
One place to start is to consider what was it about the industry, service or product that inspired you to create your own version of it. There was something that pulled you to it. What was that?
Is there a way you can infuse a unique passion or interest into your business? What can or do you offer that nobody else can?
Is there a demographic that is being under-served? Can you find a profitable way to target and serve that niche market without straying from your overall company goals and business model?
Take the time to figure out what can make you stand out from the crowd. You’ll be glad you did.